How Small Businesses Learn
Study of how owners and managers of small businesses acquire and use information in making strategic decisions for their businesses.
Publications:
How Small Businesses Learn (Jul, 1994) (PDF:208KB)
Reports findings from a study designed to help those who provide information to small businesses -- including government agencies and publicly-sponsored information sources -- to become more efficient and effective in their communications with small business audiences. Examines how small business owners and managers acquire the information they need to make strategic decisions for their businesses and plan for the future. Designed to help small business owners and managers become more efficient in acquiring and processing information from outside sources.